Learn how to develop Motion Design Strategies for Brands.
This sheet gives you an overview of the structure of a Motion Design Strategy.
Get to know all the parts and what they contain.
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Set up Motion Design Guides and Systems.
Motion Design is crucial for brands to communicate! For Motion Design to have an impact, it needs a strategy. With many different devices, formats, and platforms, a strategy guarantees that a brand's appearance is consistent across all touchpoints.
I've been working in the creative business for more than 20 years. As an Art Director, I was responsible for redesigning brands and corporate identities. From creating logos to delivering brand- and style guides. And the Motion Design, of course. I've animated countless logos, created motion style guides, and developed motion design systems.
Adobe After Effects is my go-to animation software. Creating unique designs and animations, starting on a black screen is magic for me. Turning clean graphic objects into organic forms and bringing them to life is the best job in the world! There are unlimited possibilities, and After Effects has the tools to turn your fantasy into an animation. It is by far my favorite animation software. As a Motion Designer, I have transitioned between employed and freelancing several times. I have worked on large-scale projects as an Art Director and on small projects by myself. I never studied design or animation. Instead, all my knowledge comes from online courses, YouTube, Google, and books. Online is the best place to quickly learn things you are interested in. Motion Design is changing so fast that traditional universities and schools often can't keep up.
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