Learn how to develop Motion Design Strategies for Brands.
Set up Motion Design Guides and Systems.
Motion Design is crucial for brands to communicate! For Motion Design to have an impact, it needs a strategy. With many different devices, formats, and platforms, a strategy guarantees that a brand's appearance is consistent across all touchpoints.
The course includes: + Video Lessons + Worksheets + Practice Files + Private community / Feedback + Access forever + 14 days money back guarantee
Module 1: Brand and Design Exploration
Become a Brand Expert
Any animation needs a lot of preparation. Learn everything you can about a Brand and its Design. Explore the Brand and style guides.
The Logo says it all
A logo is the most valuable asset a brand has. The overall impression, colors, fonts, and forms influence how the animation language looks and feels like.
Learn how to squeeze as much information as possible out of any logo.
Module 2: Motion Design Strategy
Develop Motion Design Guides and Motion Design Systems
Learn how to turn all your brand knowledge into unique Motion Design Guidelines. To make sure all your ideas, concepts and animations are on brand.
Turn a brand's character traits into emotional and memorable animations.
Set up Motion Design Systems that ensure, your animations are compatible with all formats and applications. And meet a brand's needs.
Module 3: Motion Design Concepts
Have the right ideas
Learn how to come up with the right ideas and concepts. And how to turn them into emotional stories.
And learn how to make sure, all elements of your systems work together.
Module 4: Training Camp
Develop Motion Design Strategies for Brands
Create Motion Design Guides and Systems for Brands from different industries. Use them as case studies for your portfolio.
Motion Design is a very broad field. There is obviously the animation and design part. There is the back office part And there is the huge ideas, concepts, strategies and systems part that makes sure your design and animations are on brief and brand.
This course is for Animators and Motion Designers who want to grow into more Senior roles. This is what the course is about.
There is a shift happening in the Motion Design industry. A lot of money used to be in the animation and production part of the process. These budgets are going down and will continue to do so.
One way to adapt is to offer more valuable services, like developing Motion Design Strategies for brands.
Upgrade your Portfolio and Position Yourself as a Motion Design Strategy Expert!
All logos and brands are created and designed by me. You can safely add all your work to your portfolio or share them online without worrying about legal issues.
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MODULE 1: Brand and Design Exploration Lesson 1: A brand and its logo
Lesson 2: Logo animations and how they are used Lesson 3: Hey! I need a Logo Animation!
Lesson 4: 7 types of logos
Lesson 5: Become a brand expert
MODULE 2: Motion Design Strategy Lesson 6: Motion Design process overview Lesson 7: A strategic approach to Motion Design
Lesson 8: Logo interpretation
Lesson 9: Preparing a Motion Design Guide.
Lesson 10: Motion Design Guide Example
Lesson 10B: Turning Brand Characteristics into Animations
Lesson 11: Setting Up a Motion Design System
Lesson 12: Goals
MODULE 3: Motion Design Concepts Lesson 13: Grid Systems
Lesson 14: Building Modular Systems
Lesson 15: Brainstorming
Lesson 16_ The Pre-Production Workflow
Lesson 17: Telling Stores Right
MODULE 4: Training camp Turn brands from different industries into moving experiences.
★★★★★ Before the course I was not clear on how I should approach a motion graphics project. Manuel knows how to explain the entire conceptual and idea development process very well. His way of speaking is refreshing and captivating. Now I know how to start and prepare an animation project and base it on a strategy. His course and all of Manuel's others are very valuable and you learn a lot.
I've been working in the creative business for more than 20 years. As an Art Director, I was responsible for redesigning brands and corporate identities. From creating logos to delivering brand- and style guides. And the Motion Design, of course. I've animated countless logos, created motion style guides, and developed motion design systems.
Adobe After Effects is my go-to animation software. Creating unique designs and animations, starting on a black screen is magic for me. Turning clean graphic objects into organic forms and bringing them to life is the best job in the world! There are unlimited possibilities, and After Effects has the tools to turn your fantasy into an animation. It is by far my favorite animation software. As a Motion Designer, I have transitioned between employed and freelancing several times. I have worked on large-scale projects as an Art Director and on small projects by myself. I never studied design or animation. Instead, all my knowledge comes from online courses, YouTube, Google, and books. Online is the best place to quickly learn things you are interested in. Motion Design is changing so fast that traditional universities and schools often can't keep up.
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